Every business needs to employ a marketing strategy. Especially in these times of economic hardships, competition has become ever tighter. And the marketing strategy should also fit the product or services being marketed. That is why there is a need for business owners and promoters to know more about the various marketing methods.
Before the internet, the only means of marketing is through traditional methods. As the word viral became a household term, and the greater part of the population being logged on most of the time, the internet has become a viable platform to market on. Costs are low but penetration is deep. Most small businesses usually rely on it to survive.
Internet marketing branches out into more specific approaches. The most widely used platform is the social media. Products or services are marketed across the huge networks of friends and links. We can’t deny it, we are all guilty of Facebook, Twitter and YouTube.
Online video marketing is much like social media marketing. Let’s face it, some people just don’t like reading. We want ads that we can watch and hear. Same thing as TV commercials, online videos are short, witty, and inviting.
Another widely used campaign is back linking articles. Businesses or promoters write articles about the business, the product or the services being offered and post them on various article bases online. These articles need to contain keywords that are back linked to the website being marketed. The method is beneficial in two ways. We have already mentioned about the hyperlink. The second benefit is SEO. A site’s rank in search engines is affected by the number of pages linked to it. Say for example articles about gotnapkins.comThese articles then contain keywords such as personalized napkins, custom napkins or just napkins. Once clicked, the reader will then be routed to the gotnapkins site.
Another widely accepted method is guerilla marketing. The concept of guerilla marketing is marketing through unusual approaches and relies not on budget but on timing and energy. Like in promoting a book, you can have 20 people stand by the subway station half of the day reading the book.
You have to be familiar with these as a small business owner. For mor info, go to this page – gotnapkins.com.
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